AdWords SMB Hangout – Generating Effective Leads
The Google AdWords Support Team takes part in a Hangout on Air giving you ideas on how to generate and track effective leads via AdWords.
This is part 1 of 6 planned Hangouts that will be hosted at 11:00 AM PST every other Thursday.
01:39 Meet Div and Sarah
03:01 Optimizing your website for leads
05:15 Writing compelling ad text
07:21 Tracking leads with conversion tracking
08:48 Conversion tracking and conversion-based bidding example and walk-through
13:46 Tracking different types of conversions with Google Analytics
16:40 Remarketing to generate leads
18:10 Optimizing your account structure for different leads
21:22 Q&A and wrap-up
http://www.youtube.com/watch?v=nnJaN6_8fus
Generating Effective Leads
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