Under the AdWords Hood – Remarketing Tips
The Google AdWords Support Team takes part in a Hangout on Air explaining how you can use Remarketing to target customers who have been to your website.
This is part 3 of the Under the Hoods AdWords series that will be hosted at 11:00 AM PST every other Thursday. Next up: The AdWords Billing Cycle on February 21, 2013.
00:55 Meet Jeff & Adam
03:00 Adam gives high level overview of Remarketing
05:06 Jeff explains Remarketing Tags and Rules
08:10 Jeff explains Custom Combination lists
09:10 Adam discusses targeting all visitors to your website
10:57 Adam explains Remarketing to people who do not convert
13:40 Jeff gives tips on how to up-sell and cross-sell with Remarketing
16:15 Jeff answers live question about how users get on a Remarketing list
17:30 Adam explains using Remarketing with Google Analytics
19:35 Jeff explains Remarketing with YouTube
21:48 Wrap-up with information on contacting our support team!
http://www.youtube.com/watch?v=n-kZK2oG6MA
AdWords - Remarketing Tips
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